TikTok’s seeking to immediate extra engagement between creators and their followers with the official launch of its new Q and A possibility, which permits customers to pose inquiries to creators that can then be answered inside stay broadcasts, or in future video clips.
As defined by TikTok:
“We’re making it simpler than ever for individuals to interact with the discharge of TikTok Q&A, a brand new query and reply characteristic that provides viewers and creators new methods to attach. In movies, customers will be capable to designate their feedback as Q&A questions, that are then labeled as questions within the feedback part. This makes it simple for a creator to rapidly establish and reply questions of their movies’ feedback.”
As you may see right here, the brand new possibility permits customers to publish questions by way of a devoted button within the feedback, which the creator can then use as a immediate to reply within the replies, or for future movies. Creators can even add these Q&A feedback as stickers in responses, with the brand new video then linking again to the unique, the place the query was first requested.
Along with this, when creators do reply these queries, they’re going to be added to a brand new ‘Q&A’ part on their profile, which is able to checklist all of the questions they’ve beforehand responded to, with hyperlinks again to the unique clips.
The choice may even be obtainable in stay streams, with creators capable of rapidly see Q&A questions of their stream chats and reply as they’re in a position.
The characteristic was first noticed in testing again in January, with some customers capable of entry the choice over the previous few months. Up until now, nonetheless, the Q&A device has solely been obtainable to Creator Accounts with greater than 10K followers, however from at this time, TikTok is making it obtainable to all customers who’ve switched to a Creator profile, offering extra methods to construct group within the app.
Maximizing fan connection is a key focus for TikTok. By holding customers and creators engaged, and coming again to the app extra typically, that would additionally assist creators solidify their followings within the app, which may then have implications for future influencer advertising partnerships and creating group.
And if these creators are establishing stronger communities within the app, they’re going to have much less motive emigrate elsewhere – like Instagram Reels and YouTube Shorts – which may, ultimately, provide higher monetization potential, and lure them away from the app.
With the intention to maintain them round, TikTok wants to offer equal monetization instruments, however facilitating group connection additionally performs a key function, in numerous methods, which may make this a extremely useful addition.
When you’re (and you’ve got a Creator TikTok account), you may change on the Q&A in your settings and privateness web page.
“Choose ‘Creator’, faucet ‘Q&A’ and hit the ‘Activate Q&A’ button to activate the characteristic. To modify to a Creator Account, choose ‘Handle account’ in your settings and select the ‘Change to Creator Account’ possibility. Ensure you’ve up to date to the newest model of TikTok to get pleasure from all that is new with Q&A.”
You could find out extra in TikTok’s official announcement.