As has been documented in numerous articles and think-pieces, consumer behaviors modified considerably over the previous yr.
The COVID-19 pandemic compelled most individuals to remain dwelling, which logically result in a significant enhance in eCommerce spending. These habits are projected to grow to be recurring for a lot of, even after the pandemic, with the benefit of use and comfort of buying from dwelling now second nature for a rising variety of customers.
However inside this, it is necessary to notice precisely how individuals are discovering and shopping for objects.
To supply some extra perception on this, The Influencer Advertising and marketing Manufacturing unit not too long ago performed a examine of 350 customers, specializing in Gen Z and Millennial consumers, to glean some perception into their shifting preferences in relation to social media, merchandise and their total client habits.
There are some priceless notes right here – you may learn the Influencer Advertising and marketing Manufacturing unit’s full report right here, or take a look at the infographic abstract under.